Tag Archives: BlogHer ’11

How to Stand Out at BlogHer ’11 (Without Getting Naked)

1 Aug

When I registered last week for BlogHer ‘11, a conference for [mostly] women bloggers, I was excited about the prospect of networking with over three thousand people from all over the world.

But the thought of meeting so many people in one weekend seemed daunting.

It’s one thing to work a room.  It’s another to work the San Diego Convention Center.

I worried.  What if nobody notices me?  What can I do to make myself stand out?  I came up with a few options.

I could hobnob with a life-size cut out of George Clooney on my arm.  The problem was, it was risky.  One, I might get bombarded by the paparazzi.

Two, going by the names of the evening parties:  “Cheap Sally’s Dance Party,”  “Kick Off Your Heels,” and “Kiss My Sass,” I doubted whether “Cardboard Cloonie” would survive the first night.

Another option was to create a 3 dimensional hologram image of myself with audio. I could simultaneously schmooze with Becky from Toledo in conference room A and chitchat with Martha from Minneapolis in room B while the real me sipped Cosmos in the cocktail lounge.

I also considered handing out business cards.  That way, when people forgot my name they’d have a business card to remind them that they still couldn’t remember who I was.

My friend Katie, who has a marketing background, pushed the business card idea.  “Business cards with a logo or brand are a critical way to distinguish yourself,” she said.  She also told me the history behind branding: “The word branding began as a way to tell one person’s cattle from another by way of a hot iron stamp.”

I made a mental note to never roast marshmallows with her.

Which “hot iron stamp” captured the essence of, “Main Street Musings” blogger? I wondered.  What logo said: “Underpaid, rejection, and carpal tunnel syndrome” all in one image?

Perhaps the image of a “Main Street Muse,” a curly haired “goddess of humor” draped across a minivan.  I looked up “muse” on Google Images, but all I found was lots of photos of naked ladies.  Although I observed some creative poses, none said, “humor.”  I concluded, “No muse is good muse” and scrapped the idea.

The Main Street Musings Blog abbreviation “MMB” could work as a logo, but I decided that didn’t accomplish much (other than providing the Michigan Marching Band free advertising).   In the end, I chose an image of a whimsical street sign that says, “Main Street Musings Blog.com,” and placed it on a striped green background.

I’m hopeful that my business cards will help me stand out in the crowd and lead to plentiful networking opportunities.  If not, I’ll go back to my muse idea, this time with a more eye-catching logo:  an image of George Clooney.  Naked.

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